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Dr Martens is exploring global expansion of its ReWair resale platform, which has resold thousands of pre-loved items in the U.S. and UK.
Dr Martens is considering expanding its ReWair resale platform beyond the U.S., where it has sold over 10,000 pre-loved footwear and accessories since launching in March 2024.
The initiative, part of the company’s sustainability goals, repairs, authenticates, and resells used items, with 43% of U.S. customers being new to the brand.
In the UK, Dr Martens operates a ReWair shop on Depop, selling over 13,000 refurbished products since 2022, and offers an authorized repair service used by nearly 5,800 customers.
The company aims for all products to have a sustainable end-of-life option by 2040 and introduced three items made with reclaimed leather in 2024.
Expansion to other countries is under review.
Dr. Martens está explorando la expansión global de su plataforma de reventa ReWair, que ha revendido miles de artículos pre-amados en los EE.UU. y el Reino Unido.