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flag Southeast Asian tourists are flocking to China in 2025, boosted by visa exemptions and growing interest in cultural and natural attractions.

flag Southeast Asian tourists are visiting China in growing numbers in 2025, driven by visa exemptions and rising interest in diverse travel experiences. flag Top destinations include Shanghai, Chongqing, Guangzhou, Beijing, and Chengdu, with Chongqing seeing a 359% year-on-year surge in online views. flag Travelers are increasingly drawn to natural sites like Zhangjiajie and Huangshan, and cultural landmarks such as the Palace Museum and Suzhou’s gardens, with searches up 110% and 80% respectively. flag Demand is shifting toward integrated trips combining urban, wellness, and cultural activities, supported by AI-powered itinerary tools.

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