Quality Street's 2025 mystery flavor, Pineapple Creme, is now available at John Lewis and Waitrose.

Quality Street has revealed its mystery 2025 pick-and-mix flavor as Pineapple Creme, available exclusively at John Lewis and Waitrose stores. The limited-edition chocolate joined 11 classic varieties, allowing shoppers to create personalized tins. The flavor was kept secret to build excitement, sparking widespread guesses, some of which correctly identified Pineapple Creme. The treat will remain available at participating John Lewis locations until January. Gift ribbons for personalizing tins were also offered at select stores.