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The Dong New Year Festival in Guizhou drew nearly 10,000 international visitors in 2025, boosting tourism, jobs, and cultural exchange.
The Dong New Year Festival in Zhaoxing Dong Village, Guizhou Province, has emerged as a major cultural tourism destination, attracting nearly 10,000 international visitors from over 70 countries in 2025.
The event features traditional activities like singing the Dong grand song, lusheng music competitions, parades, and bonfire celebrations, drawing tourists drawn by authentic ethnic culture and China’s expanded visa-free policies.
Over 7 million foreign travelers entered visa-free in the third quarter, a 48.3% increase from 2024.
The festival has spurred local economic growth with more than 400 accommodations and 2,000 jobs for villagers, supporting rural development and cultural preservation.
Regional collaborations, such as a lion dance performance from Guangdong, highlight intercultural exchange.
The event aligns with China’s national strategy to integrate culture and tourism, enhancing services for inbound travelers and promoting rural heritage globally.
El Festival de Año Nuevo Dong en Guizhou atrajo a casi 10.000 visitantes internacionales en 2025, impulsando el turismo, el empleo y el intercambio cultural.