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flag The Dong New Year Festival in Guizhou drew nearly 10,000 international visitors in 2025, boosting tourism, jobs, and cultural exchange.

flag The Dong New Year Festival in Zhaoxing Dong Village, Guizhou Province, has emerged as a major cultural tourism destination, attracting nearly 10,000 international visitors from over 70 countries in 2025. flag The event features traditional activities like singing the Dong grand song, lusheng music competitions, parades, and bonfire celebrations, drawing tourists drawn by authentic ethnic culture and China’s expanded visa-free policies. flag Over 7 million foreign travelers entered visa-free in the third quarter, a 48.3% increase from 2024. flag The festival has spurred local economic growth with more than 400 accommodations and 2,000 jobs for villagers, supporting rural development and cultural preservation. flag Regional collaborations, such as a lion dance performance from Guangdong, highlight intercultural exchange. flag The event aligns with China’s national strategy to integrate culture and tourism, enhancing services for inbound travelers and promoting rural heritage globally.

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