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flag DFS expands in Hainan with new luxury retail project targeting 16–18M visitors by 2030.

flag DFS Group, part of LVMH, is expanding its presence in Hainan Free Trade Port, aiming to boost the island’s luxury retail sector as a gateway to China’s premium consumers. flag With Sanya now ranking third in luxury spending behind Shanghai and Beijing, DFS is launching a 2026 project in Yalong Bay with Shanghai’s Shenya Group, featuring the world’s largest DFS beauty store and a major indoor children’s playground. flag Targeting 16–18 million annual visitors by 2030, the initiative seeks to improve brand variety, pricing, service, and entertainment. flag Supported by China’s $32.5 billion in global luxury spending in 2024 and an expanded duty-free policy covering 47 product categories, DFS sees long-term growth potential amid Hainan’s development as a high-standard open economy.

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