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Thailand’s rising baht is increasing costs for expats and tourists, shifting tourism toward higher-value, sustainable experiences.
Thailand’s strengthening baht, now around 31.4–31.8 per dollar, is quietly reshaping life for expats and visitors.
While foreign investors benefit from favorable exchange rates, retirees and remote workers face rising living costs with stagnant incomes, eroding purchasing power.
Tourism remains strong, but budget travelers are spending less, shifting demand toward higher-value experiences like wellness and sustainability.
Long-term foreign residents, especially from Russia and the UAE, are growing in number and influence, particularly in cities like Pattaya, prompting businesses to adapt with multilingual services and improved infrastructure.
The trend reflects a broader move from mass tourism to sustainable, high-quality visitor experiences, with Thailand aiming to balance economic growth with livability for both locals and foreigners.
El aumento del baht tailandés está aumentando los costos para los expatriados y turistas, desplazando el turismo hacia experiencias sostenibles de mayor valor.