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flag India's health insurance market expanded in 2024 due to rising costs, government programs, and digital innovation.

flag India's health insurance market is growing rapidly in 2024 due to rising healthcare costs, increased awareness, government programs like Ayushman Bharat, and a expanding middle class. flag Digital platforms, AI, and mobile apps are improving access, claims processing, and customer experience. flag Insurers are offering personalized plans, telemedicine, and wellness benefits, while partnerships with hospitals and tech firms enhance service delivery. flag Despite challenges like low awareness and affordability in rural areas, the market is expanding through innovation, regulatory improvements, and tax incentives, with a focus on broader coverage and financial protection.

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