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flag China welcomed over 7 million foreign tourists in Q3 2025, up 48.3% yearly, fueled by viral food content and visa-free access.

flag In 2025, China saw a surge in international tourism, driven by viral food content and expanded visa-free access, with over 7 million foreign visitors in the third quarter—a 48.3% annual increase. flag Travelers, inspired by influencers like Speed and platforms such as Xiaohongshu and Douyin, explored regional cuisines from hotpot to tanghuoshao, discovering diverse culinary traditions and warm local interactions beyond major cities. flag Many reported transformative experiences, deepening cross-cultural understanding and highlighting China’s evolving global image as a welcoming, authentic destination.

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