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flag UK to launch free, group-based financial advice service April 2026 with strict rules.

flag The UK FCA has released near-final rules for a targeted support regime set to launch April 6, 2026, aiming to close the financial advice gap by enabling firms to offer group-based, non-personalized recommendations. flag Firms must apply for permission starting March 2026, maintain £500,000 in regulatory capital, and meet strict requirements on consumer segmentation, suitability, transparency, and monitoring. flag The service, labeled "Targeted Support," must be free or cross-subsidized, with no commissions allowed except for limited annuity referrals. flag It integrates with existing rules on consumer duty and SM&CR, and firms must disclose limitations and ensure vulnerable consumers aren’t overlooked. flag The Treasury is advancing draft legislation, with a statutory instrument expected by March 2026.

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