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flag UK beer sales of low/no-alcohol varieties hit a record 200 million pints in 2025, up 20% from 2024, driven by health trends and better taste.

flag UK consumers are expected to drink a record 200 million pints of low and no-alcohol beer in 2025, a 20% increase from 2024, driven by health trends, improved taste, and shifting social habits. flag Nearly half of UK drinkers reported consuming such beverages in the past year, up from 22% in 2021. flag The sector, now worth nearly 3% of the total beer market, saw 22 million pints sold in December alone. flag Despite strong growth, industry leaders say the UK’s strict alcohol-free standard—capping content at 0.05% ABV—limits innovation and lags behind international norms.

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