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flag Tamil Nadu jaggery farmers urge inclusion in Pongal hampers to boost prices and sustain livelihoods.

flag Tamil Nadu jaggery producers, especially in Dharmapuri, are urging the state government to include locally made jaggery in annual Pongal gift hampers distributed through fair price shops. flag They say the move would support struggling small-scale producers, stabilize declining prices, and promote healthier, traditional consumption. flag Despite contributing up to 20% of the state’s jaggery output, producers face severe financial losses due to high production costs—around ₹5,200–5,500 per 100 kg—while market prices remain as low as ₹46–48 per kg. flag Labor shortages and physically demanding work further strain the industry. flag While district officials acknowledge past appeals, final decisions rest with the state government, which must weigh policy and budgetary factors. flag Producers view inclusion in the hampers as a vital step to sustain rural livelihoods and preserve a cultural tradition.

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