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Tamil Nadu jaggery farmers urge inclusion in Pongal hampers to boost prices and sustain livelihoods.
Tamil Nadu jaggery producers, especially in Dharmapuri, are urging the state government to include locally made jaggery in annual Pongal gift hampers distributed through fair price shops.
They say the move would support struggling small-scale producers, stabilize declining prices, and promote healthier, traditional consumption.
Despite contributing up to 20% of the state’s jaggery output, producers face severe financial losses due to high production costs—around ₹5,200–5,500 per 100 kg—while market prices remain as low as ₹46–48 per kg.
Labor shortages and physically demanding work further strain the industry.
While district officials acknowledge past appeals, final decisions rest with the state government, which must weigh policy and budgetary factors.
Producers view inclusion in the hampers as a vital step to sustain rural livelihoods and preserve a cultural tradition.
Los agricultores de jaggery de Tamil Nadu instan a su inclusión en los barriles de Pongal para impulsar los precios y mantener los medios de vida.