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The Salvation Army fell $70K short of its Texas goal, affecting local services despite ongoing need.
The Salvation Army’s Red Kettle Campaign in the Texas South Plains fell $70,086 short of its $275,000 goal, raising $204,914, prompting leaders to make tough decisions on resource allocation that may impact food and shelter services.
Despite the shortfall, the organization continues to serve its 13-county region, having provided over 51,000 meals in 2024.
Local leaders say demand is rising even as economic pressures reduce donations.
They urge the public to contribute via a QR code to ensure funds stay local or to volunteer in areas like meal prep and youth programs.
In Frederick, Maryland, the campaign is nearing its $101,000 target, with $99,678 raised as of late December, and kettles still active through December 31.
Both locations emphasize the ongoing need for support beyond the holidays.
El Ejército de Salvación se quedó $70.000 por debajo de su meta en Texas, afectando a los servicios locales a pesar de la necesidad continua.