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flag MG's Australian sales dropped in 2025 due to higher prices, weak branding, and strong competition, despite new model launches.

flag MG’s Australian sales declined in 2025 despite launching new models like the MGS5 EV, QS SUV, and MGU9 ute, as higher prices shifted the brand into competition with Toyota, Mazda, and Kia, distancing it from its value roots. flag Weak marketing, unclear messaging, and confusing branding hindered visibility, even for well-received models. flag With Chinese rivals like BYD, Chery, and GWM surging, MG’s 2026 success hinges on rebuilding awareness and clearly communicating its value through upcoming launches like a cheaper MG4 EV and MGS6 SUV.

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