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A Delhi court blocks fake online content impersonating financial educator Sehdev Sehgal’s brand, citing AI misuse and platform negligence.
A Delhi Commercial Court has granted an ex parte injunction to financial educator Sehdev Sehgal, blocking digital impersonation of his brand 'Baadshah Broking' and ordering major online platforms to remove fraudulent content.
The court found a strong case of copyright infringement, passing off, and violation of personality rights, citing widespread use of AI-generated likenesses and altered videos to deceive users into joining fake Telegram and WhatsApp groups, cloned websites, and misleading ads.
The ruling highlights platform failures to act on repeated takedown requests and emphasizes their legal duty under India’s IT Act to address unlawful content promptly.
The injunction, which requires removal of infringing material and disclosure of subscriber details under seal, is temporary, with defendants allowed to respond later.
Un tribunal de Delhi bloquea el contenido falso en línea que se hace pasar por la marca del educador financiero Sehdev Sehgal, citando el uso indebido de la IA y la negligencia de la plataforma.