The Dallas Cowboys Cheerleaders launched their first-ever merchandise line with a sports apparel brand, set for early 2026.

The Dallas Cowboys Cheerleaders announced a new partnership with a sports apparel brand to launch an exclusive merchandise line, marking the first major collaboration in the squad’s history. The collection, set to debut in early 2026, includes fan gear and limited-edition uniforms inspired by the squad’s iconic look. The move comes as the cheerleaders continue expanding their brand beyond halftime performances, with plans for a documentary series and a digital content platform.