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flag Americans are turning to discount stores like Aldi amid rising costs for food, housing, and energy.

flag Americans are increasingly shopping at discount retailers like Aldi due to ongoing affordability challenges, with rising food, housing, and energy costs pushing many to cut back on essentials despite a strong economy. flag A NBC News poll found over half changed grocery habits, while electricity prices rose 6.9% and heating costs are projected at nearly $1,000 this winter. flag The K-shaped recovery continues to widen the gap between wealthy and middle- to low-income households, fueling demand for budget-friendly stores. flag Aldi, expanding rapidly with plans for 800 new U.S. locations by 2028, benefits from its low prices and no-frills format, appealing to shoppers across income levels.

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