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flag India launches national incense standard banning harmful chemicals, boosting safety and exports.

flag India has launched its first national standard for incense sticks, IS 19412:2025, on National Consumer Day 2025, banning harmful chemicals like alethrin, permethrin, and synthetic fragrances linked to health and environmental risks. flag Developed by the Bureau of Indian Standards with input from scientific and industry groups, the standard sets safety and quality benchmarks for machine-made, handmade, and traditional masala agarbattis, allowing compliant products to carry the BIS Standard Mark. flag The move supports India’s status as the world’s top producer and exporter of incense, valued at ₹8,000 crore annually with exports of ₹1,200 crore to over 150 countries, while protecting consumer health and aiding rural artisans, especially women.

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