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flag Crane games now drive over 60% of Japan’s arcade revenue, fueled by collectible prizes and renewed appeal.

flag Crane games now generate over 60% of Japan’s arcade revenue, up from 20% in 1993, driving the industry’s survival amid decades of decline. flag Once offering cigarettes and candy, these machines now dispense plush toys and licensed merchandise from popular anime, manga, and franchises like Pokémon and Disney. flag Their rise is tied to the 1985 launch of Sega’s “UFO Catcher,” which introduced a transparent, illuminated design, and the growth of “oshikatsu” culture, where fans collect character goods. flag Arcades have rebranded to attract families and women, transforming from male-dominated spaces into inclusive social hubs. flag Operators adjust claw sensitivity and rotate prizes daily, maintaining appeal through a mix of chance, skill, and emotional reward.

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