Coca-Cola and SBS launched a Christmas broadcast to connect Filipino workers in Australia with family in the Philippines.

In December 2025, The Coca-Cola Company partnered with Australia’s SBS to launch SoundOfHome.FM, a 24-hour Christmas Day broadcast aimed at connecting Overseas Filipino Workers in Australia with family in the Philippines. The stream featured carols, personal messages, and dedications collected through a nationwide Caroloke Caravan and digital submissions. A notification system alerted OFWs when their loved ones’ messages aired, offering emotional comfort during the holidays. The initiative, running from 6pm Christmas Eve to 6pm Christmas Day, highlighted Coca-Cola’s commitment to human connection and recognition of OFWs’ sacrifices.