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flag North Cumbria NHS faces staffing and access challenges due to rural geography, but is tackling them through local training, trust-building, and virtual care.

flag Trudie Davies, interim chief executive of North Cumbria Integrated Care, says the NHS trust faces unique challenges due to the region’s vast, rural geography, making staff recruitment and service coordination difficult. flag She highlights efforts to grow local talent through apprenticeships and education partnerships, while promoting Cumbria as a desirable place to work. flag Davies emphasizes building public trust, advocating for transparent discussions on service sustainability and supporting innovative models like virtual wards to deliver high-quality, accessible care closer to home.

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