Max Stanford ate 26 festive baked goods at a London Greggs in under 18 minutes, breaking his own record.

On December 14, Max Stanford, a 38-year-old from Brixton, South London, ate 26 festive baked goods at his local Greggs in 17 minutes and 52 seconds, surpassing his goal of 25. The challenge, part of a Christmas countdown, included items like iced buns, gingerbread men, and Christmas tree biscuits. Greggs staff gave him a free 26th bake, and video footage captured him timing himself. Despite feeling sick after the 17th bake, he returned to order three more treats. The event gained attention on social media, with users praising his endurance. Stanford, a longtime Greggs fan, said the challenge tested his limits but highlighted the chain’s popular seasonal offerings.