Binance seeks U.S. re-entry via licensing and partnerships despite regulatory hurdles and lost market share.

Binance is quietly working to re-enter the U.S. market despite ongoing regulatory challenges, with former CEO Changpeng Zhao barred from involvement under a 2023 plea deal but still visibly present at events. Co-CEO Yi He has taken the public lead, promoting stability as Binance seeks federal licensing through a stalled market-structure bill, partnerships with firms like BlackRock, and ties to Trump-linked ventures. The exchange has lost nearly all U.S. market share after multiple state licenses were revoked. While no official plans have been confirmed, the company may consider leadership changes and aggressive pricing to regain ground, though political and regulatory uncertainty persists.