U.S. consumer spending on wellness services rose 8.2% in 2025, led by demand for mental health apps, fitness, and nutrition plans.

A new federal report released on December 21, 2025, reveals that U.S. consumer spending on wellness and lifestyle services rose 8.2% year-over-year, driven by increased demand for mental health apps, fitness subscriptions, and personalized nutrition plans. The data, based on a survey of over 15,000 households, shows the trend is most pronounced among adults aged 25 to 44. Experts attribute the surge to growing awareness of mental and physical well-being, as well as greater accessibility to digital health tools.