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flag Thailand launches "Healing Journey" in Jan 2026, promoting wellness tourism with celebrity support.

flag The Tourism Authority of Thailand (TAT) is launching "Healing Journey Thailand" on January 13, 2026, promoting the country as a global hub for holistic wellness and meaningful travel. flag The campaign, part of the Experience Thailand: Celebrity & Lifestyle Stories platform, emphasizes “healing is the new luxury” and highlights five tourism pillars through a 5R Journey framework. flag British artist Henry Moodie will guide the initiative, supported by international celebrities and influencers. flag Southern Thailand, including Krabi and Trang, will be featured in luxury fashion editorials for global publications and in-flight magazines. flag TAT is partnering with media outlets like Condé Nast Traveller and WWD US to promote safe, high-quality, purpose-driven travel experiences.

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