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Thailand launches "Healing Journey" in Jan 2026, promoting wellness tourism with celebrity support.
The Tourism Authority of Thailand (TAT) is launching "Healing Journey Thailand" on January 13, 2026, promoting the country as a global hub for holistic wellness and meaningful travel.
The campaign, part of the Experience Thailand: Celebrity & Lifestyle Stories platform, emphasizes “healing is the new luxury” and highlights five tourism pillars through a 5R Journey framework.
British artist Henry Moodie will guide the initiative, supported by international celebrities and influencers.
Southern Thailand, including Krabi and Trang, will be featured in luxury fashion editorials for global publications and in-flight magazines.
TAT is partnering with media outlets like Condé Nast Traveller and WWD US to promote safe, high-quality, purpose-driven travel experiences.
Tailandia lanzará "Healing Journey" en enero de 2026, promoviendo el turismo de bienestar con el apoyo de celebridades.