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Quick-commerce grows in India, with record orders and fast deliveries, despite rising losses.
Instamart’s 2025 data reveals rising quick-commerce use across India, especially in Tier-II cities like Rajkot, Ludhiana, and Bhubaneswar, which saw 10x, 7x, and 4x order growth.
Consumers bought essentials like milk, eggs, and curry leaves frequently, while high-value purchases included gold, iPhones, and pet supplies.
A Chennai user spent over ₹1 lakh on condoms, and a Kochi user spent ₹22 lakh.
Fast deliveries—under three minutes for iPhones—became common.
Valentine’s Day saw a peak of 666 rose orders per minute.
Mondays emerged as the top gifting day, and health and wellness orders surged, particularly in Bhopal.
The platform reported a widening net loss of ₹1,092 crore in Q2 2025.
El comercio rápido crece en India, con pedidos récord y entregas rápidas, a pesar de las crecientes pérdidas.