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flag Greece sees record tourism in 2025, with 31.6 million visitors through September, up 4% from 2024.

flag Greece is on track for a record tourism year in 2025, with 31.6 million visitors recorded from January to September—a 4% increase from the same period in 2024. flag This follows a 12.8% rise in arrivals in 2024, which reached 40.7 million. flag Tourism continues to be a major economic driver, contributing about 13% of GDP directly and over 30% indirectly. flag Despite strong growth, challenges include labor shortages, rising rents from short-term rentals, unchecked development, and climate threats like heatwaves and wildfires. flag The government remains committed to tourism as a key economic pillar.

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