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flag Film helps boost tourism, says Indian filmmaker at Vietnam summit, citing cross-cultural success.

flag At the International Cultural and Tourism Summit in Hue, Vietnam, filmmaker Captain Rahul Bali told global leaders that cinema plays a key role in turning countries into sought-after travel destinations by shaping perceptions and inspiring visits. flag He cited his India-Vietnam co-production "Love in Vietnam" as an example of how films create emotional connections to places, boosting tourism. flag Vietnamese officials supported the idea, saying storytelling strengthens national identity and attracts investment, highlighting Vietnam’s push to use film and culture to build a sustainable, high-value tourism industry.

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