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flag Dave Purchase set a new Guinness World Record by singing 684 Christmas songs nonstop for 42 hours.

flag Dave Purchase, owner of On Toast sandwich shop in Gloucester, England, broke the Guinness World Record for the longest continuous Christmas song marathon by singing 684 songs over 42 hours. flag He closed his shop inside Warehouse 4 to attempt the feat, surpassing the previous 40-hour record set in 2024 by Nigeria’s Confidence Survival Eyong. flag His playlist included 38 Christmas songs, from classics like “Jingle Bells” to modern hits by Mariah Carey and Wham, which he repeated throughout. flag Local support came from a dementia choir, children’s choir, and community members who joined him at various points. flag The effort, dubbed a festive celebration, exceeded the prior record by two hours.

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