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Vietnam launched a national tourism data platform on Dec. 20, 2025, to boost travel and reach 20 million foreign visitors by year-end.
Vietnam launched Visit Vietnam, a national tourism data platform, on December 20, 2025, aiming for full operation by mid-2026.
Developed by Sun Group with support from Vietnam’s tourism authority, the National Data Association, Visa, and National Citizen Bank, the platform unifies tourism data for government, businesses, and travelers.
It features a real-time national tourism map, an AI-powered travel assistant for personalized trip planning and alerts, and integrated digital payments via iziPay.
The system uses Visa’s global payment insights to enhance decision-making and improve traveler experiences.
The launch follows Vietnam’s recognition as World’s Leading Heritage Destination at the 2025 World Travel Awards and supports the country’s goal of attracting 20 million foreign tourists in 2025.
Vietnam lanzó una plataforma nacional de datos turísticos el 20 de diciembre de 2025, para impulsar los viajes y llegar a 20 millones de visitantes extranjeros a finales de año.