Canadian rapper bbno$ quits music due to online bullying, citing mental health.

Canadian rapper bbno$, whose real name is Alexander Gumuchian and who won the 2025 Juno Fan Choice Award, has announced he is stepping away from music due to ongoing online negativity and bullying. Known for viral hits like “Lalala” and “Edamame,” the British Columbia-based artist said persistent criticism and a toxic online environment have taken a toll, despite his efforts to stay positive. Speaking on the Fear& podcast, he shared that he’s focusing on self-reflection in 2026 and remains open to a future return, though no timeline has been set. The decision highlights growing concerns about mental health among public figures facing digital harassment.