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flag Small sustainable brands like Cozzie Livs couldn't match big-box and online holiday sales, which hit $1.2 trillion in 2025.

flag Despite efforts to promote local and sustainable holiday shopping, Cozzie Livs, a small sustainable gift brand, struggled to compete with the massive scale of traditional holiday spending, which reached over $1.2 trillion in 2025. flag Industry analysts note that consumer spending on big-box retailers and online platforms dominated the season, leaving smaller eco-conscious brands with limited market share.

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