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Sony buys 41% of Peanuts from WildBrain for $457M, boosting its stake to 80%.
Sony has agreed to acquire a 41% stake in Peanuts Holdings from WildBrain for $457 million, increasing its ownership to 80% and making the franchise a consolidated subsidiary.
The Schulz family retains a 20% stake.
The deal, announced December 18, 2025, is pending regulatory approval and marks a key step in Sony’s strategy to expand its entertainment portfolio.
Sony plans to leverage its global network to grow the Peanuts brand across film, music, gaming, and merchandise while honoring Charles M. Schulz’s legacy.
WildBrain will remain a partner in licensing, production, and distribution.
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Sony compra el 41% de Peanuts a WildBrain por $457 millones, aumentando su participación al 80%.