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flag Asda is cutting 4,000 products to cut costs, lower prices, and boost competitiveness amid declining sales.

flag Asda is cutting around 4,000 product lines to simplify its offerings, reduce supply chain complexity, and boost value for shoppers. flag The move, part of a broader strategy to improve efficiency and competitiveness, aims to lower prices and enhance the customer experience amid declining sales and intense price competition. flag The supermarket has revived discount campaigns and focused on core and private-label items, though rivals have matched or beaten its price cuts. flag While the changes may improve operations, some analysts question their long-term strategic impact.

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