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Asda is cutting 4,000 products to cut costs, lower prices, and boost competitiveness amid declining sales.
Asda is cutting around 4,000 product lines to simplify its offerings, reduce supply chain complexity, and boost value for shoppers.
The move, part of a broader strategy to improve efficiency and competitiveness, aims to lower prices and enhance the customer experience amid declining sales and intense price competition.
The supermarket has revived discount campaigns and focused on core and private-label items, though rivals have matched or beaten its price cuts.
While the changes may improve operations, some analysts question their long-term strategic impact.
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Asda está recortando 4.000 productos para reducir costos, bajar precios, y aumentar la competitividad en medio de la disminución de las ventas.