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flag Apple allows alternative app stores in Japan under new laws, with lower fees and external payments, but keeps 15% on outside links and approval rules.

flag Apple has enabled alternative app stores on iPhones in Japan, complying with new competition laws that require greater market openness. flag Japanese developers can now create their own app marketplaces with fees as low as 5%, use alternative payment systems, and direct users to external websites, though Apple retains a 15% commission on external payment links and requires app approval, age ratings, and security checks. flag The changes, effective December 17, 2025, also mandate iPhone hardware interoperability, allowing third-party device requests—though Apple can reject them for privacy or security reasons. flag Apple maintains these updates apply only to Japan, citing safety concerns, and has not extended them to other regions or devices.

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