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flag U.S. consumer spending on wellness services rose 8.2% in 2025, led by demand for mental health apps, fitness subscriptions, and personalized nutrition.

flag A new report released on December 17, 2025, reveals that U.S. consumer spending on wellness and lifestyle services rose 8.2% year-over-year, driven by increased demand for mental health apps, fitness subscriptions, and personalized nutrition plans. flag The data, compiled by the National Consumer Trends Institute, shows the trend is particularly strong among adults aged 25 to 44. flag Experts attribute the growth to ongoing post-pandemic shifts in health priorities and greater access to digital health tools.

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