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flag Treasury Wine Estates cut profit forecast due to weak U.S. and Chinese demand, inventory issues, and a strong grey market, leading to cost cuts and a halted buyback.

flag Treasury Wine Estates, owner of Penfolds, reported a major earnings downgrade, revising its first-half profit forecast to $225–235 million from $391 million a year earlier, citing weak demand in the U.S. and China due to economic pressures, shifting consumer habits, and a thriving grey market in China. flag CEO Sam Fischer said near-term recovery is unlikely, with excess inventory prompting cuts of hundreds of thousands of cases. flag The company plans $100 million in annual cost savings, though benefits may not appear until 2027, and canceled a $200 million share buyback. flag Shares dropped 11% to $4.88. flag Despite the downturn, the company remains confident in long-term growth, noting a trend of "premiumisation" where consumers drink less but prefer higher-quality wines.

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