Santa Clauses in the U.S. are becoming more racially diverse to reflect families' backgrounds and promote inclusivity.

Santa Clauses across the U.S. are becoming more racially and ethnically diverse as families seek holiday figures who reflect their own backgrounds, with more Black, Latino, Asian, and other individuals portraying Santa in malls, events, and photos. This shift, driven by a growing demand for representation, helps children feel seen and included during the holidays. While Santa’s traditional image persists, the evolving appearances reflect broader societal trends toward inclusivity in American cultural traditions.