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Nicotine pouch use among UK youth has surged, raising concerns over unregulated marketing and addiction risks.
Nicotine pouch use in Great Britain has risen sharply from 2.6% in 2020 to 6.5% in 2025, driven largely by young men and adults aged 16 to 24, according to a study published in The Lancet Public Health.
Most users also smoke or vape, and an increasing number use pouches to quit smoking.
Researchers link the surge to aggressive marketing targeting youth through social media, events, and public spaces.
While considered less harmful than cigarettes or e-cigarettes, pouches contain addictive nicotine and are currently unregulated for age, advertising, flavors, or nicotine levels.
Experts urge swift passage of the Tobacco and Vapes Bill to implement age restrictions, advertising limits, and product controls to protect young people.
El uso de bolsas de nicotina entre los jóvenes del Reino Unido ha aumentado, lo que genera preocupación por la comercialización no regulada y los riesgos de adicción.