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flag Mobile data use rose 18% in 2025 due to social media, AI tools, and streaming, straining networks.

flag Mobile data usage surged 18% in 2025, driven by increased smartphone use for social media, staying connected, and AI tools for tasks like medical advice and financial help. flag Broadband use rose 8%, with spikes during major events like Liverpool’s Champions League win and the release of Call of Duty Black Ops 7. flag Despite resolutions to cut screen time, overall digital engagement grew, with office attendance stable—Tuesday most common for in-office work, Friday for remote. flag Virgin Media O2 cited ongoing popularity in gaming and sports as key factors behind network strain.

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