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Irish farmer uses app to breed higher-quality dairy cows with data-driven matches.
Irish dairy farmer Joe Hayden, supplying milk for Baileys Irish Cream since 1974, uses the HerdPlus app—described as "Tinder for cows"—to optimize breeding for his 230-cow herd in County Wicklow.
The app, developed by the Irish Cattle Breeding Federation, matches cows with bulls using data on genetics, weight, fertility, and milk production.
Hayden selects his top 80 cows annually for artificial insemination based on the app’s recommendations, aiming to improve future herd quality.
He credits the technology with modernizing dairy farming through more precise, data-driven breeding decisions.
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