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European tourists are choosing smaller U.S. cities over major ones due to lower costs and better flights, boosting destinations like Nashville and Boise.
European tourists are shifting U.S. travel plans from major cities to smaller destinations like Nashville, Montana, and Idaho due to lower costs, improved flights, and a desire for authentic experiences.
While overall travel from Western Europe to the U.S. declined 3.5% from January to October 2025—linked to trade tensions and political rhetoric—some areas saw gains, with Tennessee welcoming 24% more European visitors.
High hotel prices in cities like New York ($316) versus Boise ($145) made smaller cities more attractive.
Airlines are adapting, cutting routes to major hubs and expanding service to places like St. Louis and Nashville.
European travelers still make up 37% of international arrivals, and demand is expected to rebound with the 2026 World Cup and U.S. 250th anniversary.
Los turistas europeos están eligiendo ciudades más pequeñas de EE.UU. en lugar de las principales debido a los menores costos y mejores vuelos, impulsando destinos como Nashville y Boise.