Apple and Amazon sued in UK over £900M alleged deal that limited retailer competition and raised prices.

Apple and Amazon are facing a £900 million class action lawsuit in the UK, alleging a secret 2018 agreement that restricted independent retailers from selling Apple products on Amazon, reducing competition and leading to higher prices for consumers. The claim, filed at the UK Competition Appeal Tribunal, represents millions of UK buyers who allegedly overpaid since October 2018. Plaintiffs argue the deal gave Amazon preferential pricing and boosted its profits while limiting consumer choice. Amazon denies wrongdoing, stating the agreement was public and improved service. The case is part of broader regulatory scrutiny of tech giants’ market practices.