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flag Slovenia's AI travel assistant Alma, launched in May 2024, offers personalized trip planning in seven languages, earning awards and maintaining 91% user satisfaction by late 2025.

flag The Slovenian Tourist Board launched Alma, an AI-powered travel assistant on slovenia.info in May 2024, offering real-time, personalized trip planning in seven languages using OpenAI and data from over 60 sources. flag Named after writer Alma M. Karlin, Alma helps users discover destinations, activities, events, and sustainable travel options. flag It has earned awards, including silver at the 2024 Websi Awards and top honors at the 2025 Game Changer Awards. flag By late 2025, it received nearly 12,000 queries in August and maintained 91% user satisfaction. flag Updates include a mobile redesign and plans for an "Admin Alma" feature to enable local input, with future development targeting real-time voice guidance.

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