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Indian FMCG sales rebound due to price cuts and promotions, especially for discretionary goods, though heavy discounting may risk future demand.
Indian FMCG demand is recovering due to GST-linked price cuts and promotions, with discretionary items like shampoos and beauty products seeing strong sales growth from high price elasticity.
Larger packs and increased product volume in standard sizes are boosting demand, especially online.
While staples remain stable, early recovery signs are evident.
However, heavy discounting may have caused pantry loading, risking future sales.
Full recovery depends on sustained consumer spending beyond short-term incentives.
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Las ventas indias de FMCG se recuperaron debido a los recortes de precios y promociones, especialmente para los bienes discrecionales, aunque los fuertes descuentos pueden poner en riesgo la demanda futura.