Amazon mistakenly showed an R-rated film to children on Prime Video, breaching UK rules, but fixed it quickly with no fine.

Amazon apologized after mistakenly showing the 15-rated film Love & Other Drugs instead of the PG-rated Diary of a Wimpy Kid on Prime Video, violating UK broadcasting rules. The error, caused by both films sharing the same internal code, exposed children to explicit content. Ofcom confirmed Amazon breached regulations requiring protection of under-18s, though no fine was issued. The issue was resolved in under 48 hours, with 122 customers affected. Amazon updated its processes to prevent recurrence, highlighting ongoing challenges in ensuring accurate content filtering for paid, non-subscription titles.