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flag Philippines' RSRH Livestock boosts Australian cattle imports 85% due to pork shortages, meeting rising beef demand.

flag A Philippines-based beef company, RSRH Livestock Corporation, has significantly increased its imports of Australian live cattle—up 85% in the past year—driven by rising demand for affordable beef after African Swine Fever raised pork prices. flag The family-owned business, founded in the 1970s, now processes 80 cattle daily, with 85% of its supply from Australia, using science-backed practices like pH monitoring, low-stress handling, and vacuum packing to ensure quality. flag It has expanded into retail, restaurants, and renewable energy, while building consumer trust through transparent social media content on beef production.

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