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Pakistan’s Murree Brewery, founded in 1860, began exporting beer in 2025 after decades of domestic restrictions.
Pakistan’s oldest brewery, Murree Brewery, founded in 1860, has secured approval to export beer for the first time in decades, marking a major shift in the country’s alcohol policy.
Despite Pakistan’s Muslim majority and long-standing bans on alcohol, the brewery has operated under special permits for non-Muslims and foreigners.
After years of lobbying by the Bhandara family, including CEO Isphanyar Bhandara, exports began in 2025 to the UK, Portugal, and Japan, with plans to expand to the U.S. and other markets.
The move, though modest in scale, represents a rare example of a traditional enterprise adapting to global trade under strict domestic constraints.
La cervecería Murree de Pakistán, fundada en 1860, comenzó a exportar cerveza en 2025 después de décadas de restricciones domésticas.