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A mobile pub tours the UK to boost independent beers amid concerns over big brewery dominance.
A 5ft 5in-tall mobile pub called The Wandering Inn is touring the UK to promote independent beers and address concerns over major breweries' dominance in pubs, where 74% of Brits feel big brands are overrepresented.
The mobile pub, which debuted in Manchester and will continue touring in 2026, reflects growing demand for variety, with 79% of adults saying they’d visit pubs more often with more diverse drink options and 81% willing to pay slightly more for greater tap variety.
The initiative, backed by a Vocation Brewery study, highlights shifting preferences, including a continued preference for Friday as the top day for post-work pints, despite rising remote work and "Thirsty Thursdays."
While 21% of Brits report drinking less overall—rising to 24% among 18-24-year-olds—the average person still visits pubs 4.1 times per month.
Un pub móvil recorre el Reino Unido para promover las cervezas independientes en medio de las preocupaciones sobre el dominio de las grandes cervecerías.