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flag Indian brand Ruhe, founded in 2020, leads digital sales of bath and kitchen fittings, earning a top industry award and reaching ₹40 crore in annual revenue.

flag Indian consumers are increasingly buying kitchen and bathroom fittings online, led by Ruhe, a digital-first brand founded in 2020 by Kapil Gupta. flag The company, which operates a direct-to-consumer model, offers transparent pricing, nationwide delivery, and a wide range of products including faucets, sinks, and sanitaryware. flag To complement its online platform, Ruhe has opened experience centers in major cities. flag Its innovation was recognized at ACETECH Mumbai 2025, where it won a Jury Award, highlighting its role in transforming a traditionally offline market. flag The brand has achieved ₹40 crore in annual turnover and is now India’s largest digital player in the organized bath and kitchen fittings segment.

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