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flag ITV is relocating daytime shows to new studios in 2026 to cut costs and boost programming.

flag ITV is overhauling its daytime lineup in 2026, extending Good Morning Britain to 10am and moving it to ITN’s London headquarters. flag This Morning, Lorraine, and Loose Women will relocate to a new Covent Garden studio, with Lorraine and Loose Women airing seasonally for 30 weeks. flag The changes aim to streamline operations, cut costs, and reinvest savings into programming while maintaining trusted content. flag Co-host Alison Hammond praised her team’s dedication amid the transition, highlighting the challenges behind the scenes.

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