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ITV is relocating daytime shows to new studios in 2026 to cut costs and boost programming.
ITV is overhauling its daytime lineup in 2026, extending Good Morning Britain to 10am and moving it to ITN’s London headquarters.
This Morning, Lorraine, and Loose Women will relocate to a new Covent Garden studio, with Lorraine and Loose Women airing seasonally for 30 weeks.
The changes aim to streamline operations, cut costs, and reinvest savings into programming while maintaining trusted content.
Co-host Alison Hammond praised her team’s dedication amid the transition, highlighting the challenges behind the scenes.
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ITV está reubicando espectáculos diurnos a nuevos estudios en 2026 para reducir costos y aumentar la programación.